Human Drives That Open Us to Memes

Here are a few second-order instinctual drives some people seem to have that are all opportunities for memes to take advantage of: - Belonging. Humans are gregarious-that is, they like company. There are any number of evolutionary reasons for the existence of this drive, including safety in numbers, economies of scale, and simply the presence of more potential mates. Memes that give people a feeling of belonging to a group have an advantage over memes that don't. - Distinguishing yourself. ...